Employment Opportunities

SALES AND MARKETING INTERN
JOB DESCRIPTION
REPORTS TO: Vice President of Marketing

JOB SUMMARY: The Sales and Marketing Intern is responsible for working with the Vice President of Marketing to manage programs that meet or exceed attendance and revenue goals for orchestra events and maximizing the visibility of the orchestra, consistent with WVSO policies and long-range objectives. As such, the Marketing and Sales Intern will assist in all marketing activities, including but not limited to: public relations (press, program books, and newsletters); advertising (print, electronic, and media); season subscription and renewal campaigns (direct mail, telemarketing); all ticket sales; audience research; new subscriber activities; and merchandising for the WVSO.

The position will also directly administer special projects related to program advertising and group ticket sales.

SPECIFIC JOB DUTIES AND RESPONSIBILITIES:
Marketing Management

• Assist in the acquisition of prospect lists and leads for advertising sales and group ticketing.
• Work with VP Marketing to re-imagine advertising sales program and related endeavors.
• Assist in the maintenance of a group sales program and other targeted ticket sales programs.
• Research general marketing trends and issues relating to WVSO and its branding, ticketing, subscription and sales initiatives.
• Assist VP Marketing in the development and production of all materials used to support the WVSO’s public relations events and marketing campaigns, including subscription brochures, print ads, posters, signs, electronic media advertising copy, telemarketing scripts, press releases, newsletters, program book, annual report, and special promotions. Help to ensure the quality, consistency, and accuracy of all WVSO communications.
• Conduct audience and market research as needed; assist VP Marketing to develop strategies based on survey analyses.

Budget and Planning

• Assist the VP Marketing in developing a plan for achieving budget and goals for advertising and group ticket sales.
• Help to identify organizational and market trends that may cause significant problems or present new opportunities for the WVSO.

Administrative

• Assist VP Marketing in the development and maintenance of all tickets sales systems and records; ensure the accuracy of all ticket revenue reports; provide periodic progress reports as requested.
• Assist VP of Marketing in department record keeping, database maintenance and other administrative projects as defined.

Other

• Attend WVSO and related concerts.
• Keep abreast of recent research on marketing techniques; maintain a collection of current
• resource materials.
• Perform other duties as assigned.

For more information, contact Scott Dodson, VP of Marketing, at 304-561-3541 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it .